How are you future Director of Brand Planning me? You look great! Slimmed down, smarter than ever, really on top of your game. Those brands are really benefiting from your insight and inspiration.
I was just recalling that night we watched that Colbert Report about his sponsortunity with Wheat Thins. Remember that? Are you sure? It was the perfect example of things that make us crazy:
1. Documents that describe the brand that are not
in easy to understand English.
2. Documents that describe the brand written for one audience,
then given to a different audience.
3. Having a goal, but no strategy.
4. Bullshit
Are you sure you aren't doing any of these things? Are you? If you hesitated in saying you are not doing these things, go back and watch this segment:
http://www.colbertnation.com/the-colbert-report-videos/409087/february-23-2012/wheat-thins-sponsortunity
Branding at it's worst is #4, but at its best it really helps someone make an informed decision about products and services that will help address a need or want in a her/his life. Remember that.
Gotta Go,
Stay Classy,
xoxo
Marianne
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